Hey, I’m Adam. I’ve spent my career finding the story.
These days, you'll mostly find me behind a camera, but where my story started was actually in front of the lens.
Chasing cyclones and dodging crocodiles in Far North Queensland was my first full-time gig in the media.
Fresh out of journalism school at QUT, I wanted to tell stories that mattered. Just over a year later, I found myself running the Cairns newsroom for Win News as Bureau Chief - and then Cyclone Yasi hit.
I led our team through it, coordinating crews and keeping coverage running as Cyclone Yasi tore through Far North Queensland. It's one thing to report on a crisis. It's another to run a newsroom through one.
That experience gave me the foundations to move to Nine News Gold Coast, followed by the Seven Network, where I worked across Today Tonight and 7NEWS.
This was the dream journalism gig - digging into investigative stories and human-interest pieces that reached a national audience. I also worked as a line-up producer, helping shape what went to air each night.
It was fast-paced and exciting. One day I could be crossing live to Sunrise or the Today Show, the next I’d be flying to some far flung location. But then I quit…
I wanted to work in London. Digital media was changing the industry and I needed to be part of it.
In London, I stepped outside traditional television and into digital media, producing news for some of the world’s biggest publishers.
I later moved into branded storytelling with TNR at the Press Association, producing global content for brands including the BBC, Virgin and Carlsberg. A definite pinch-me moment was filming with the BBC for the launch of the new Top Gear.
That experience showed me that the instincts of good journalism - asking better questions, finding the human story and knowing what to leave out - could be just as powerful when telling stories for organisations. It’s also where I developed my skills behind the camera.
London holds a special place in my heart, but the pull of ice-cold prawns on a hot Christmas Day - and being closer to family - eventually became too strong. My wife and I moved back to Australia and chose to build our life on the Sunshine Coast.
Returning home meant finding my place in an industry being reshaped by digital media. But where there’s change, there’s opportunity.
Organisations no longer have to wait for traditional media to tell their stories. They can speak directly to the people who matter — but doing it well still requires the instincts of a journalist.
Today, I bring those journalistic instincts to organisations and leaders.
I produce interview-led corporate films that get beyond the talking points and uncover the real story. And I deliver practical media training that helps leaders communicate clearly, confidently and under pressure.
The best part is that I get to do it from the Sunshine Coast - a place where I’ve got skin in the game. By helping local organisations grow and important ideas travel further, I’m contributing to the kind of region I want my own kids to grow up in.
